Influencer marketing represents a strategic lever in digital communication, but it entails significant risks from a regulatory, reputational, and corporate liability standpoint. Collaborations with creators and influencers must be managed in compliance with regulations on advertising, consumer protection, data protection, and intellectual property.
We assist companies, agencies, and talent in structuring and managing compliant campaigns, handling contractual arrangements and defining appropriate control mechanisms. We also support compliance with the guidelines of the Istituto dell’Autodisciplina Pubblicitaria (“IAP”), with particular reference to the Digital Chart, as well as with the provisions of the Autorità Garante della Concorrenza e del Mercato (“AGCOM”).
An integrated and proactive legal approach helps reduce the risk of sanctions, ensure market transparency, and protect brand value and reputation over the long term.